Thursday, September 03, 2015

Social Media- The latest buzzword in the world of marketing!


Social media is a dynamic part of the Internet world that has evolved significantly in the past couple of decades. Internet has given marketers new ways to promote their products and services and new ways of communicating with the consumers. Following such technological changes, WOM is getting renewed interest in academic arena and becoming a buzzword in the world of business. A significant proportion of consumers refer to reviews of products and services posted on social media before making their purchase decisions.
An article in the Management and Labour Studies presents findings on consumer decision-making variables and uses those to explain how social media WOM works and how Social Media can have a dramatic impact on any brand’s reputation.
In recent times, social media WOM in the form of opinions of friends posted on social networking sites or even the opinions of strangers posted on online forums play an important role during consumer information collection, processing and evaluation stages. And as the consumers are spending more and more time on Internet and social media, companies should also direct their marketing efforts to these new mediums.
Perceived risk, brand attitude and purchase intention are three of the most important constructs in the domain of consumer decision making and source credibility, product knowledge and involvement level are also the important correlates of WOM and consumer decision making. The article studies all of these and their inter-relationship from the perspective of the recipient consumer and explores how it will impact their decision making process.


48 comments:

  1. Extremely helpful information specially the last part I care for such info a lot.
    marketing experts

    ReplyDelete
    Replies
    1. Many thanks for your comment. Please subscribe the blog for more such updates from SAGE.

      Thanks
      Team SAGE

      Delete
  2. Thanks a ton for your kind words. Please subscribe to our blog for more such articles.

    ReplyDelete
  3. https://globalwebsolution.net/ was founded in 2013 by Junaid Ali It was in college where he discovered a new and better version of the contemporary brand design agency. One where a global network of independent experts share values and a passion to co-create a world where people connect deeper with the things they love. The discovery was not just a broader vision for brand design, communication.

    ReplyDelete
    Replies
    1. Many thanks for your comment. Please subscribe the blog for more such updates from SAGE.

      Thanks
      Team SAGE

      Delete
  4. Collectively, products, services and articles are known as content, and it is through offering quality content that success through your channels can be achieved. buy instagram daily likes

    ReplyDelete
  5. As the world's fastest growing economy and one of the world's most ancient civilizations, there has got to be something positive to report on.
    guarantor loans

    ReplyDelete
  6. Consider this: you come across two companies offering the same services; one has 250 Facebook likes, the other 43 - which one would you opt for? hack instagram

    ReplyDelete
  7. Fundamentally SMM Companies and Business overall took a gander at social systems like Facebook as a new market ready for the picking get Instagram followers

    ReplyDelete
  8. They were large, expensive, slow and inefficient, thus severely limiting the number of people the actively participated on BBSes.how to hack a Facebook account

    ReplyDelete
  9. Domain hosting wiki: for bloggers, business owners and webmasters looking for starting, maintaining and knowing more about domains and hosting
    startups and any you find on website articles

    ReplyDelete
  10. at that point your promoting endeavors may spread too thin and mean a portion of the battles may endure. https://edkentmedia.com/social-media-marketing/

    ReplyDelete
  11. Social media marketing is a great way for businesses to market themselves. But I feel that It isn't easy. In this post, you discuss how your social media strategy can go wrong and what you can do to fix it. Thanks to share with us.

    Online Strong Password Generator

    ReplyDelete
  12. I drink 2 litres of flavoured milk every day and 2 protein shakes each with 40g protein. war machines hack

    ReplyDelete
  13. In the past couple of years, the internet marketing has become absolute favorite mode of the businesses because the results with this technique are super effective in growing their sales and brand’s credibility. Even for my own business I am utilizing search engine optimization and facebook ads Los Angeles services. Quite happy with the results.

    ReplyDelete
  14. Some find Facebook a good resource for social media SEO with so many types of social management tools website promotion services available that you can use in order to boost your visibility online to your target audiences.

    ReplyDelete
  15. I have seen some great stuff here. Worth bookmarking for revisiting. I surprise how much effort you put to create such a great informative website. Your work is truly appreciated around the clock and the globe. smm panels list

    ReplyDelete
  16. When your website or blog goes live for the first time, it is exciting. That is until you realize no one but you and your. smm panels list

    ReplyDelete
  17. Contizant Consulting did a great job of not only creating our website how we wanted it to be, but also gave us great insight on what they believed will help boost sales. Their proven experience and excellence is the reason why our company would recommend Contizant Consulting to anyone who is looking to create a customized website
    Visit: https://contizantconsulting.com/web-development/

    ReplyDelete
  18. Writing for this new environment involves a savvy combination of copywriting plus expertise, familiarity and credibility with the social networks, or inside the "social space."koktale

    ReplyDelete
  19. This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. justanotherpanel.com

    ReplyDelete
  20. I'm glad I found this web site, I couldn't find any knowledge on this matter prior to.Also operate a site and if you are ever interested in doing some visitor writing for me if possible feel free to let me know, im always look for people to check out my web site. indiansmartpanel.com

    ReplyDelete
  21. Thanks for the blog filled with so many information. Stopping by your blog helped me to get what I was looking for. Now my task has become as easy as ABC. indian smm panel

    ReplyDelete
  22. In draw advanced showcasing the primary qualities is for customers searching for promoting content.digital marketing training in pune

    ReplyDelete
  23. Attend The Digital Marketing Training in Bangalore From ExcelR. Practical Digital Marketing Training in Bangalore Sessions With Assured Placement Support From Experienced Faculty. ExcelR Offers The Digital Marketing Training in Bangalore.
    Digital Marketing Training in Bangalore

    ReplyDelete
  24. if you want to search a lover.you can visit this site.
    pof loging sing in

    ReplyDelete
  25. if you want to search lover.you can visit this site.
    pof inbox

    ReplyDelete
  26. This is such an informative article. I am glad to say that I learnt how to write from you. I am your regular reader.


    Tutu helper
    Tutuapp apk

    ReplyDelete
  27. There is no doubt in the app you can easily download the app the most exciting features are waiting for you can easily go with,
    so Download TutuApp APK Official App For Android, iOS devices, iPad, iPhone TutuApp.
    There are nothing extra features required in this app because the most important items are already available in his update versions.

    ReplyDelete
  28. Great post mate, thank you for the valuable and useful information. Keep up the good work! FYI, please check these depression, stress and anxiety related articles:

    Depression Cure


    Mental Stress in Children


    Depression In College Students


    How To Save Your Relationship


    Depression in Men


    Interesting Depression Facts


    How To Cure Depression


    How To Fight Depression


    30 Ways Stress Can Affect Your Body


    16 Simple Ways to Relieve Stress and Anxiety


    you can also contact me at depressioncure.net@gmail.com for link exchange, article exchange or for advertisement.

    Thanks

    ReplyDelete


  29. TweakBox
    TweakBox App For iOS, Android Latest Version 2019 Free Download. TweakBox is third-party app store to get the Premium apps free.

    ReplyDelete
  30. Best Place to Buy Instagram Followers & Get Likes from Instapple!
    Secure Payment via Paypal.Fast Delivery,24/7 Support.Trusted By Celebs and Brands.

    ReplyDelete
  31. This comment has been removed by the author.

    ReplyDelete
  32. Yeah, social media is a buzzword and a dynamic part of the modern world we live in. The benefits of it can't be expressed in few words. So, the author of this post did a brilliant job, I can't ignore it. Personal life, business life or official live whatever we say, we are now in a good social networking channel. Every point in this article bring out a new meaning and significance. I love this. Thanks.
    social media site
    new social media site

    ReplyDelete
  33. I read your blog frequently, and I just thought I’d say keep up the fantastic work! It is one of the most outstanding blogs in my opinion. clique aqui para entrar no email Hotmail

    ReplyDelete
  34. You guardians do an astounding web diary, and have some unfathomable substance. Continue doing extraordinary. cheapest smm panel

    ReplyDelete
  35. Yes, I am entirely agreed with this article, and I just want say that this article is very helpful and enlightening. I also have some precious piece of concerned info !!!!!!Thanks. Social marketing

    ReplyDelete
  36. Seriously pleases getting me here social media realm again just few days latter. My first journey on this cleanly white and modest page was awesomely significant. I was mostly amazed seeing the ways the author focused the whole details. Regardless to tell how important role plays the social media online era. This surely bring a dynamic and diversity for any brand or even any identity in the online marketing world. I definitely will be happy a warm thanks to the author for this quality work.

    ReplyDelete
  37. Getting the chance to converse with Social Media heavyweights resembles procuring evangelists when connections get depended.https://www.social-media-ads-agency.co.uk/post/how-facebook-ads-can-help-you-grow-your-business

    ReplyDelete

  38. Such a very useful article. Very interesting to read this article.I would like to thank you for the efforts you had made for writing this awesome article. I would like to state about something which creates curiosity in knowing more about it. It is a part of our daily routine life which we usually don`t notice in all the things which turns the dreams in to real experiences. Back from the ages, we have been growing and world is evolving at a pace lying on the shoulder of technology."digital marketing course" will be a great piece added to the term technology. Cheer for more ideas & innovation which are part of evolution.

    ReplyDelete

  39. Excelr’s online training in Guidewire is customized and for good enough reasons. Consider what regular trainers offer. A typica Digital Marketing Course in Sydney
    would take learners through the basics
    of Guidewire, teach them about configuration and understanding of various models, go on to organizing the claims centre and then best practices. This type of generalized
    training is of little use to employees handling specific parts like claims management, policy management or billing. Excelr’s custom online training addresses gaps and goes
    in-depth into specifics for each employee and his role. The result is that employees emerge better empowered and knowledgeable as well as skilled in what they have to deal with
    on a day to day basis.Unlike others, Excelr does not believe in a one size fits all approach in corporate training if highest efficiency and productivity are the goals.
    Each employee’s role is analyzed and a custom package is tailored to bring him up to speed. This has two benefits. One, the learner is motivated to learn because what he
    learns directly concerns his areas of work. Two, he learns more, in-depth and at speed. The training is online so he can access materials any time he is free and proceed at
    his convenience. He can access a tutor anytime he faces any issue while learning and become perfect in the selected modules. Tutors also go beyond to transfer the knowledge
    they have gained through years of hands-on experience and give insights that are not usually available in a regular course. By establishing a one-to-one relationship with the
    tutor, the learner remains committed and gets to know far more than he would be he to attend a classroom-based course.

    ReplyDelete
  40. Just saying thanks will not just be sufficient, for the fantastic lucidity in your writing. I will instantly grab your articles to get deeper into the topic. And as the same way ExcelR also helps organisations by providing data science courses based on practical knowledge and theoretical concepts. It offers the best value in training services combined with the support of our creative staff to provide meaningful solution that suits your learning needs.
    digital marketing courses

    ReplyDelete
  41. I finally found great post here.I will get back here. I just added your blog to my bookmark sites. thanks.Quality posts is the crucial to invite the visitors to visit the web page, that's what this web page is providing.
    ExcelR digital marketing course in sydney

    ReplyDelete
  42. just awesome post. Thank you so much for sharing the valuable information
    With our Digital Marketing Training, re-discover your creative instinct to design significant marketing strategies to promote a product/service related to any organization from any business sector.
    Digital Marketing Course

    ReplyDelete
  43. Truly, this article is really one of the very best in the history of articles. I am a antique ’Article’ collector and I sometimes read some new articles if I find them interesting. And I found this one pretty fascinating and it should go into my collection. Very good work!
    ExcelR best institute for digital marketing in Bangalore

    ReplyDelete
  44. A hearty thanks to the author of the blog.sagepage.in for generating such a high quality presentation. The world is now in a great revolutionary change with the help of immense extension of internet technology and communication media. Every thing is getting closer for the bless of it. Digital marketing or e-marketing, social networking and some other related web activities have made the impossible to possible. Social media has really been a top notch weapon for the web walkers or e-commerce or different site to achieve any of their goals. In this precious article you have focused the matter very intelligently. I really appreciate your excellent effort. Thanks a lot for the time you shared for us.

    ReplyDelete