What are the factors driving India’s astounding e-commerce growth in the next two decades?

E-commerce in India has been experiencing remarkable growth, successfully changing the way people transact. The online market space in the country is burgeoning in terms of offerings ranging from travel, movies, hotel reservations and books to the likes of matrimonial services, electronic gadgets, fashion accessories and even groceries. Eyeing this e-retail opportunity across multiple segments, investors have been aggressively funding the e-commerce sector.

We live in a world where we communicate with each other over mobile phones than we do face to face. For keeping in touch, shopping, hailing a cab, or ordering food… everything begins and ends with that smartphone. This growth has been fueled by rapid adoption of technology, improving standards of living, an increasing young population, and economically advancing middle class, besides increasing access to the Internet through broadband and use of smartphones and tablets. E-retailers use web interferences to differentiate themselves from their competitors.

However, though this Indian online market is growing at an exponential rate, but what is the pattern of consumer psyche behind online shopping. An article on ‘Effects of Online Shopping Values and Website Cues on Purchase Behaviour’ from the journal Vikalpa applies the concept of the stimulus–organism–response to explain Indian buyers’ online shopping behaviour, besides examining the importance of design elements in enabling website satisfaction (WS). Using a survey method to test the research model, primary data were collected from five Indian metropolitan cities of Delhi, Mumbai, Kolkata, Bengaluru, and Hyderabad during the months of May and June 2015.

Findings of the article suggest that both internal and external elements have direct influence on WS. As the mediating variable, WS affects purchase intention. This research highlights on why and how ‘satisfaction with website’ matters in the contribution of shopping values and website atmospherics to behavioural outcomes by presenting its mediating role.

Register now to read full survey.

Follow us on:



Comments

  1. We live in fast paced world. Computers, smartphones and other gadgets have made it possible for us to run our lives using just our fingers!

    ReplyDelete
    Replies
    1. Many thanks for your comment. Please subscribe the blog for more such updates from SAGE.

      Thanks
      Team SAGE

      Delete
  2. Graceful written content on this blog is really useful for everyone same as I got to know. Difficult to locate relevant and useful informative blog as I found this one to get more knowledge but this is really a nice one.ถ่ายภาพ

    ReplyDelete
  3. This comment has been removed by the author.

    ReplyDelete
  4. You would not have a good job while you do not have a perfect resume. This service https://resumecvwriter.com/blog/cv-vs-resume would make it come true.

    ReplyDelete
  5. This blog is really helpful to deliver updated affairs over internet which is really appraisable. Driving Lessons Cloverdale

    ReplyDelete
  6. A strong online marketing strategy will help you boost your business. Thank you!
    See more tips about digital marketing visit: https://proweb365.com/digital-marketing/

    ReplyDelete
  7. Adding these 3D images not only gives credibility to the products but also your website as a whole. It adds to the conversion rate as well as reduces the product returns. 3D product photography encourages your visitors to buy from you as well as recommend the site to others. 360 car photography

    ReplyDelete
  8. driving school in Brooklyn Driving schools take care of almost everything that has to deal with driving; from teaching the students about driving different cars,

    ReplyDelete
  9. An adjustable height coffee table is a coffee table and dining table combo. Who would want an adjustable table? Small home goers, of course. istanbul araç kiralama

    ReplyDelete
  10. Many reasons have contributed to this expansion, including Indian customers' rapid embrace of technology, substantial increases in the number of internet users, new enabling technologies, innovative business models, and E-commerce companies' alternative payment alternatives.
    Source: seo content writing services

    ReplyDelete
  11. Excellent read, good site; where did you get the material for this post? I've read a few of your articles thus far and genuinely like your writing style. Thank you so much, and please keep up the good work.
    Professional SMM Services

    ReplyDelete

Post a Comment