To Remain Indian or Become International: On the Positioning of Indian B-Schools

Effectively strategizing for B - Schools is important because their graduates serve as business practitioners and shall be responsible for the social and economic development of the country. Currently, approximately 89 percent of B-School in India are private (self-financed) and receive no aid from the government. In this challenging environment, this becomes very important for a B - School to utilize each resource not only to save their own business also to balance the concept of business and society.

Currently, due to the catastrophe, campuses are shut and admissions are deferred (on March 24, the government of India announced nation-wide lockdown until April 14 which has been first extended till May 3, 2020 and second extension till May 17, 2020). Initial efforts at coordinating the economic response to the COVID-19 pandemic across B-schools have been uneven. The major impact has come on the summer internships and final placements [i]. B-Schools work on a two way perspective in India, on one side, they are expected to produce high-quality business managers and leaders and on the other side, they need to earn profits for themselves. Thus, their effective positioning amongst their stakeholders is very important.   

If we look at the successful strategic focus of Indian B-Schools, they are also not much dis-similar to other global b-schools. Indian B-schools are emphasizing on quality in their student intake, research, faculty recruitment, placements, and acquisition of other resources.  But, are all the 3000+ B-schools doing so? It is not, only a handful of institutions (top 100 B-Schools in NIRF Ranking) may be doing it. The B-schools may also have a question on if they do it, will they be successful?

If we look at the history of successful B-schools in India, they are built on differentiated strategies. For example, IIM Ahmedabad is more focused towards consulting, corporate training and foreign collaborations[ii], whereas, IIM Bangalore and IIM Calcutta positioned themselves as research-oriented B-Schools. If we look at the strategy of private B-Schools, they positioned themselves based on international accreditations, mainly AACSB and AMBA. Indian School of Business (ISB) was the first Indian B-School accredited by AACSB in 2011 followed by TAPMI in 2012. Currently, 14 Indian B-Schools are AACSB Accredited out of which 10 are the private B-Schools[iii]. Simultaneously, Indian B-Schools are also racing to position themselves as research-oriented B-Schools. Many B-Schools have started hosting their journals with international publication houses and some are in the race of doing so.

There are two ways Indian B-Schools can position themselves –

1.      School of National Importance: School of national importance have an option to position themselves and compose ‘Market-Based’ or ‘Customer-Based’ value proposition based on their teaching practices, salary packages, number of years in existence, alumni network.

2.      International B-School located in India: International B-Schools are more based on ‘Competitor’s positioning’ and have a different value proposition keeping global outlook in mind. Recently, Indian B-Schools have started positioning themselves based on Research, International Accreditations, and Knowledge Creation (Publication outlets).

The current situation is the right time for Indian B-Schools to re-position and give a new outlook to themselves.

-By Dr. Sudhir Rana, Associate Professor and Editor, FIIB Business Review 


  1. nice ideas for positioning of B-Schools sir.

  2. Very nicely articulated thoughts.

  3. 123movies like your all post. You have done really good work. Thank you for the information you provide, it helped me a lot.

  4. This comment has been removed by the author.

    sad shayari image

  5. Thankyou for this wondrous post, I am happy I watched this site on yippee. ExcelR Business Analytics Courses

  6. Wonderful post and more informative! keep sharing
    Website: mekong eyes cruise

  7. We are a well-known writing service provider in Australia. If anyone looking for a genuine assignment help service provider over there, then come to us for guaranteed results.
    Assignment Help Sydney

  8. This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free.
    Website: Matka Guessing Tricks

  9. Thanks for the information. You have discussed an interesting topic that everybody should know. Keep posting these kind of posts.
    Click here: artificial jewellery online india

  10. Play fantasy premier league cricket on India's no.1 App and get a chance to win up to 50 lakhs in every match. Download the app now!

  11. it is really a great and helpful piece of info. I am glad that you shared this helpful information with us. Please keep us informed like this. Thank you for sharing.
    malaysia visa in Singapore

  12. It's awesome to visit this website and reading the views of all friends on the topic of this article

    Website :- RO repair service

  13. Thanks for sharing this information. I have shared this link with others keep posting such information.
    Website plot in jaipur

  14. Thank you for sharing such a useful post. Very Interesting Post! I regularly follow this kind of Blog.
    Hrithik Roshan Net Wort

  15. Thank you for sharing such a useful post. Very Interesting Post! I regularly follow this kind of Blog.
    Hrithik Roshan Net Worth

  16. It is imperative that we read blog post very carefully. I am already done it and find that this post is really amazing. ExcelR Data Analytics Course

  17. Thank you for sharing this post, I really enjoyed reading every single word.

    Data Science can be interpreted as an advanced application of Computer Science which has been specially designed to deal with the data analytics applications. By making use of advanced tools and algorithms, Data Science has the power to mine & extract valuable insights which are encrypted inside the data. Thereby, uncovering the hidden patterns & information from the data has become a lot easier. This Data Science Course Training In Hyderabad will help the students gain real-world hands-on insights for handling the real-time industry challenges in this Data Science domain.

    For More info Please Visit Our Site or else feel free to Call/WhatsApp us on +91-8008891188 or mail at

    Technology for all

  18. Check out the best places to visit in jaipur. If you are planning to visit Jaipur then these places should be on your itinerary.
    jaipur tourist places

  19. Thank you for sharing. Excellent post...! It is a very great idea and unique content. Thank you so much.
    Renew Malaysia passport in Singapore

  20. I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading.
    Website: texas roofing company

  21. I am very glad to here it is very good post. Thanks for sharing
    Website: Dear bumper Lottery

  22. Very Nice Blog Thanks for sharing This Useful information.Are you thinking about SEO Services?
    Website: panel chart

  23. I read this article fully on the topic of the difference of most up-to-date and earlier technologies, it’s awesome article.
    Website: malaysia embassy singapore

  24. Thanks for sharing with us.

    Thank you! I learn lots of information from your post and I like your written style. I hope more unique post from your blog...
    Website: Riverside Hotels in Manali

  25. Though we are a small company yet we truly believe in quality. All the products which we sell are premium quality triple AAA swiss replica first copy with all necessary markings in it and lowest price guaranteed always. Be aware of poor quality watch sellers who sell poor watches at much lower rates. Also, we are the stockist of premium triple AAA quality Swiss replica watches . Be aware of zero stock seller.
    hublot watches price in india

  26. There are a lot of blogs and articles out there on this topic, but I must say that you have done a great job by providing useful information which is going to help a lot of users.
    Best School In Noida

  27. Can someone Take My Online Class For Me? Yes, we’ve been helping students since 2010. The process of taking a class at our end is so very easy and quick. Hire our experts to Take My Online Class on your behalf and get guaranteed A grade. Don't hesitate to contact us to get the best online class experts.
    Take My Online Class

  28. Riverside Chevrolet is one of the best Used Car Dealers Peoria Il. Visit our website and check out our inventory of new and used vehicles. We are your one-stop shop for all your automobile needs.
    Visit here - Used Car Dealers Peoria Il

  29. Wow, this is lovely reading.I'm glad I found it and got to read it. Great job on this content. I liked it a lot. Thanks for the great and unique info. Yes, Tourist visa to turkey will require an e-visa. All citizens have to complete the requested documents, go through the application process and pay the visa cost Turkey.

  30. nice thoughts. Thanks for sharing and also check out Kinemaster Lite

  31. Prism Lead India is a Lead generation company that helps businesses to grow and make their sales process easier. laptop repair shop in bangalore , Computer reapir shop near me
    If you’re moving house, you have to have the right movers for the job. If you’re moving, you need to trust the people helping you. Moving is stressful enough without having to worry about your belongings. Having the right movers can make the process even easier.

    There are so many moving companies in the city and not enough people know which one to go for. When you travel with a friend to the city, do you ever go to the office without checking if a specific company is available for your move-in, or do you pick from the options which are nearby? With a bigger city like Bengaluru,packers and movers electronic city choosing the right company for your move can be overwhelming.
    They are also provide that other service like
    The same goes for hiring moving companies.Packers and movers marathahalli If you’re moving and need just the right moving company, e.g. home packing, Packers and movers whitefield you don’t want to find out your moving company isn’t available after a month by switching back and forth and end up with an in-between moving job. This is where our team at Packers and Movers Bangalore helps! We have 6000+ satisfied customers in the last 4 years, demonstrating that our customers get the best moving experience possible.

    It can take 10 days just to compare the rates of moving companies. packers and movers hsr layoutThis means your budget is limited for starting with one moving company. By selecting a moving company which is locally owned and providing the best movers and companies, you’re ensuring the best move experience in a realistic time frame. You’ll save money and stress by switching to a local company. We also provide flat shipment and security deposit for our customers.

    Generally, moving companies charge for moving goods and the extra charges pay the company’s little commission. When the buyer moves out, they’d be paying for packing, transportation, and storing of their belongings. packers and movers Bommanahalli Packaging and storing charges can outweigh the moving price estimate by a large margin.
    Moving is such a costly process. With the right movers you can avoid extra charges by hiring the local packers and packers who are very affordable. packers and movers yeshwanthpur
    Packers and movers yelahanka you can visit our website for more details about more services.

  32. I just wanted to thank you very much once again. Thank you for all your work on this website. You can easily apply to the kenya e visa express application system takes just 5 minutes to apply and within 30 minutes evisa kenya online Travel sends to your email.

  33. Prism Lead India is the best business listing company in Bangalore where you will get all types of services like, Pest control service in Bangalore, bathroom cleaning services in Bangalore, AC Repair Service, computer repair shop in bangalore, Water Tank Cleaning, Home Cleaning, Packers and Movers, Home Painting, computer repairing shops in Bangalore, etc.

    Our comprehensive pest control service includes disinsection, deratization, and sanitation. The objective is to keep the populations of vector-pest agents controlled, through intensive surveillance that includes: reports, inspections, and monthly treatments. Prism LEAD INDIA puts safe and harmless technologies at your disposal.

    Our comprehensive pest control service includes disinsection, deratization, and sanitation. The objective is to keep the populations of vector-pest agents controlled, through intensive surveillance that includes: reports, inspections, and monthly treatments. Prism LEAD INDIA puts safe and harmless technologies at your disposal.
    The service includes pest control service in Bangalore and incorporates preventive and corrective measures to eliminate the presence of vectors, in order to minimize the economic damage for the client.
    The key to effective pest elimination consists of manipulating the factors that limit the reproduction and survival potential of each pest. This occasionally involves the use of pesticides, but sanitation is preferred as a control mechanism, in order to minimize risk or harm to man and the environment. Additionally we provides laptop repairing shops in Bangalore
    The removal of food, water, and possible shelters has a very significant impact on the pest populations to be controlled; These characteristics define the load capacity of an enclosure. In collaboration with the client, our task is to minimize these three factors by reducing the spread of pests.
    It is necessary to carry out preventive actions regularly, for which we offer regular and planned maintenance programs, usually annually; the frequency is defined according to the needs of the enclosure to be protected. We are the top rated packers and movers in bangalore. We do all kinds of packing and moving services in india.pest control bangalore
    packers and movers in bangalore
    bathroom cleaning services in bangalore
    computer repair shop in Bangalore
    laptop-repair shop in Bangalore

  34. Great Blog with lots of useful information and check this best deep House Cleaning Services in Hyderabad at very affordable prices

  35. I recently came across your article and have been reading along. I want to express my admiration of your writing skill and ability to make readers read from the beginning to the end.
    Data Analytics Courses In Pune


Post a Comment