-South Asian Journal of Business and Management Cases
Born in a poor rural
area in central Vietnam, Hoai was determined to pass the entrance exam to the
University of Economics Ho Chi Minh City (UEH). At that time, Hoai simply
wanted to study at a prestigious university so that he can graduate, find a
stable career and later stay in the city.
No one in Hoai’s
family was ever involved in doing business before. Therefore, Hoai’s choice of
opening his own company was completely by chance, and it neither depended on
his family’s encouragement nor orientation.
Hoai has gained
various valuable experiences during the 4 years in university. The dynamic
learning environment at UEH further led Hoai to participate in
union-association activities. He also enthusiastically took part in Green
Summer campaigns and other volunteer programmes. Even in their first year of studies,
Hoai and his friends brainstormed various business ideas with the main purpose
of earning extra money to help people in remote areas to build homes and
libraries for children.
They managed to
operate small-scale businesses, such as mobilizing sponsorship from businesses,
as well as selling bread in the park, selling books in class, selling motor
insurances and handmade souvenirs. These projects have immensely helped Hoai
gain invaluable business experiences and reinforce his beliefs about the success
of his own business.
He also explained that
the union-association is the best environment for students to develop
leadership skills while teaching them how to run the most effective projects.
When applying for sponsorship from a business for a charity programme, Hoai and
his friends had to design the proposals and convince the public relations
department of the enterprise regarding the objectives of the programme; hence,
these experiences allowed Hoai to polish his negotiation, influencing and
interpersonal skills. When organizing sales in the park or at schools, Hoai and
his friends had to go through a real-life sales profession. Consequently, the
organization and people skills have gradually developed due to the early
exposure.
These experiences have
prompted Hoai to think about the start-up but was not clear about the type of
business. After considering different business models to discover various
opportunities, he eventually settled on doing business in transportation. After
approximately 4 years of eventful operation, SuperShip has been established in
Hanoi and Ho Chi Minh City with 100 employees, more than 30,000 customers, and
more than 3,000 orders per day.
Revenue
The annual sales of
SuperShip are consistently on the rise each year (Figure
1). The first-year
sales were about VNĐ500 million (~US$22,500); the annual sales reached VNĐ2.7
billion (~US$121,000) in the second year; the third-year sales rose to VNĐ8.7
billion (~US$390,000); the expected revenue by the end of this year is VNĐ21.22
billion (~US$952,000).1
The Personality of An Entrepreneur—A Driving Factor
that Connects People
Commenting on his
personality, Hoai believes he is an energetic person. He knows the best ways to
connect with people and he is a positive thinker, which are crucial traits for
a leader to preserve the cohesion within the group. He explained:
[…] I work as a team leader; I stand to mobilise everyone. I link people
together, I always show that I am extremely active. The characteristic that
everyone sees in me is that I am constantly putting 110% in my work and in
life. Especially at work, as a matter of fact, I will always be the one who
spreads the energy around the room. Motivating others with determination works
wonder. Sometimes an issue that is considered improbable and impossible turns
as a possibility when we exchange talks for a while, the person feels that
these things are things that they can do.
.
.
.
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