-Asia Pacific Media Educator
Virtual engagement of lives has been made possible with the advent of social media. Almost 80% of the day is spent virtually on some social media platform like Facebook, Instagram, Twitter, YouTube, Snapchat, etc. Usage of social media to connect to and communicate with the ones we care about is always healthy, termed as social networking. Social dysfunction occurs when the constant communication leads to the point where our real or offline life gets replaced by virtual or online life.
present generation lives in a world where smartphones are the first and last
thing that they see on a day-to-day basis. Social media entertains
communication, fosters friendships, and helps in building strong, deep
relationships. The baseline for any communication or interaction is influence.
When influence is greater, users experience a compulsion to dissociate from
real living in favor of virtual living, because of which they tend to use
‘more’ social media platforms. Using ‘more’ social media platforms helps in
strengthening relationships referred to as ‘strong ties’. Usage of more social
media platforms helps in creating more connections and more information. These
connections can either build up or affect emotions causing emotional turmoil.
Usage of social media for establishing connections and communication, otherwise
known as social networking is always beneficial whereas overcommunication
through social media can lead to social dysfunction which is addictive, causing
emotional ill-health. When emotional well-being is affected, many users
experience a compulsion to dissociate themselves from the real world as they
find the virtual world, full of fantasy and enjoyment.
paper aims to conceptualize the intricacies of social media in young lives and
to discern whether their association is happiness or pleasure activity. To
understand emotional well-being in activities of social media platforms, a
mixed-methods research design study was administered among 100 respondents
based on age ranging from 15 to 25 years in and around the vicinity of Chennai,
a metropolitan city in the state of Tamil Nadu, India. The study combined data
from a structured survey and to get a deeper understanding, additional in-depth
interviews were conducted with psychologists and social media experts.
humans are social, they seek both happiness and pleasure. Pleasure is a
momentary feeling of short-lived happiness. Social media platforms possess
inherent capabilities to gain social pleasures in virtual space, making users
self-present and communicate in a way that is pleasing and attractive. The
positive association encourages increased virtual friendships whereas negative
associations lead to decreased levels of self-esteem because of social