-From Asia Pacific Media Educator
education is shaping up as one of the premier fields of education in India and
the world over. With the changing industry trends, there is an evident revision
of curriculum in academia, incorporating practical sessions with theoretical
classes, and inclusion of dedicated courses on new media. There is a changing
trend regarding faculty qualifications and skill set, including new media in
administrative tasks, pedagogy, evaluation, and feedback. It becomes pertinent
to study the stance of heads of institutions in journalism schools in different
universities in India, regarding new media usage.
Students in the journalism programme are now
required to take basic and advanced courses on new media journalism,
production, and design. These courses are designed to develop the pupils’
competence to produce high-quality journalism in a new media environment, and
to help them understand some of the critical issues facing journalists today
and in the future. Students also explore the implications and use of
experimental new media technologies for journalism, the nature of news content
and the evolving structure of news organizations to include news and content
dissemination. With learning the fundamentals of upright conventional
journalism, students also get experiential learning in reporting in an online,
networked world where deadlines are nonstop, stories are interactive and
multimedia in nature, and newsrooms are decentralized as regards authority.
This study explores private and public (government) journalism schools in India and focuses on their willingness to adopt the requisite skill set and display adaptability towards using new media. It includes interviews conducted with administrators (who are also educators) in government and private journalism institutions in the country, concerning acceptance of new media and adoption in curriculum, instruction, evaluation and feedback.
From the perspective of drift in journalism
education in the country relating to new media, psychographic factors had a
larger role to play in usage and adoption of new media by administrators in
government and private journalism schools in the country, than did the
demographic factors, and institutional heads from private-run journalism
schools showed better self-reliance and adaptability concerning using new media
tools. On the other hand, an understanding of the demographic factors revealed
that heads of institutions from government universities displayed better
experience and qualifications than those from their private counterparts.
Journalism administrators/educators must sooner or
later accept the technology that governs the new media industry. In one’s desire
to learn the usage of new media tools, it is important to emphasize the
interaction of different resources in determining access, one such resource is
the Internet. Family, friends, and other peers in online and offline spaces
become significant to facilitating access to the technology, knowledge, and
social connections required to geek out.