Wednesday, February 24, 2016

What made people to shift to online shopping from brick-and-mortar stores?

The Internet has become a popular channel during the last decade for shopping and is adding value to the retailing world. India’s e-commerce market is also growing in all product categories. Consumer spending at apparel websites is rising, and it is presenting a tough revenue war in this segment, which had traditionally been dominated by physical stores. The efficiency of consumers in online shopping has increased due to the accessibility of exhaustive product information, intelligent comparisons and reduction in customer search costs.

An article from the journal Vision presents a report of the Associated Chambers of Commerce and Industry of India (Assocham) on online shopping, India’s e-commerce market has reached US$ 8.5 billion in 2012, compared to US$ 2.5 billion in 2009. The market has shown a rise of 88 per cent with US$ 16 billion in 2013. 

Online apparel sales has become the second-most profitable e-commerce domain worldwide after jewellery and automobile . Consumer spending on apparel websites is growing, and it is presenting a tough revenue war in this segment, which had been traditionally dominated by dominated by physical retail stores. The article also presents analysis on the ratio of males and females opting for online shopping and also the average amount of money spend by people in doing the same.


Major driver for this growth in the apparel segment is due to aggressive online discounts, search of better deals, rising fuel price and so on. Manufacturers and brand managers are earning enormously through online sales and its various benefit across other distribution channels. Moreover, Internet users avail this medium three times more to get updated on clothing fashion than others. Majority of them buy clothing online. Shoppers who are highly brand and fashion conscious are more inclined to buy clothes online than shoppers with other consumer styles. Value-conscious shoppers spent more time in purchasing clothes online, which shows that they not only derive pleasure from shopping but also are attracted by the financial benefits associated with online shopping. 

Social influence is also a positive predictor for online shopping frequency and spending. People like to follow their friends and family to shopping destinations. These findings imply that people who enjoy shopping will encourage online apparel consumption. With all these findings we can conclude that a good number of online apparel purchases are planned, and buyers are more value conscious than impulsive. 

Register now to read full article

48 comments:

  1. I have to voice my vitality for your thought offering sponsorship to those people that should have course on this vital matter.
    Sign Up Yadox

    ReplyDelete
    Replies
    1. Thanks a ton for your kind words. Please subscribe to our blog for more such articles.

      Delete

  2. I have read your blog its very attractive and impressive. I like it your blog.

    Java Online Training From India Java Online Training From India Java EE Online Training Java EE Online Training From India

    Java Online Training from India Java Online Training from India Core Java Training Online From India Core Java Training Online

    ReplyDelete
  3. Thanks a ton for your kind words. Please subscribe to our blog for more such articles.

    ReplyDelete
  4. This is in reality great to peruse substance of this blog. An is extremely broad and gigantic proficient stage has been known by this blog. I in all actuality welcome this blog to have such sort of instructive information. preview ของ ฝาก จาก อิตาลี

    ReplyDelete
    Replies
    1. Many thanks for your comment. Please subscribe the blog for more such updates from SAGE.

      Thanks
      Team SAGE

      Delete
  5. For writers, this is known as "fueling for the addiction." (I'd tell you I'm kidding, but my wallet would disagree. Also, I have habit of sniffing... deeply inhaling... new notebooks. That scent is "the good stuff." Am I alone in this?) Online Stores In Pakistan

    ReplyDelete
  6. Excellent…Amazing…. I’m satisfied to find so many helpful information here within the put up,for latest php jobs in hyderabad. we want work out extra strategies in this regard, thanks for sharing.

    ReplyDelete
    Replies
    1. Many thanks for your comment. Please subscribe the blog for more such updates from SAGE.

      Thanks
      Team SAGE

      Delete
  7. This is on the grounds that many people have found the benefits of web based shopping. Buy Fragrances Online

    ReplyDelete
    Replies
    1. Many thanks for your comment. Please subscribe the blog for more such updates from SAGE.

      Thanks
      Team SAGE

      Delete
  8. thanks for the tips and information..i really appreciate it..
    Mental health

    ReplyDelete
  9. Replies
    1. Many thanks for your comment. Please subscribe the blog for more such updates from SAGE.

      Thanks
      Team SAGE

      Delete
  10. From September 1st - September 14th, we will be highlighting community members every day on our social channels. So don't forget to use #MyRunwayLookIs and keep an eye on our social media -- because you might just become a 🌟 ! digitizing service for embroidery

    ReplyDelete
  11. And no, it's not about the perfect #selfie angle or the most covetable #OOTD. We want you to show off what makes YOU feel most confident! So have fun with it and we can't wait to see what you come up with! the nation tribe

    ReplyDelete
  12. Videos in any internet marketing project are vibrant in discussion, design and outcomes. Social Media marketing Kenya

    ReplyDelete

  13. Great post about Benefits of online shopping .
    Keep Posting

    here is a new shopping site
    http://www.shoprecent.com

    ReplyDelete
    Replies
    1. Many thanks for your comment. Please subscribe the blog for more such updates from SAGE.

      Thanks
      Team SAGE

      Delete
    2. The internet is also proving to a boon in disguise for many small and medium enterprises, which are joining hands with major Indian online portals to display their products and advertise their services. online shopping site India

      Delete
  14. I really enjoyed reading. Will surely going to share this URL with my friends

    Black friday sale in Pakistan

    ReplyDelete
  15. Black Friday is really is amazing, last time i have get amazing discounts while online shopping, there are just 20 days to go on this coming Black Friday Black Friday

    ReplyDelete
  16. Read your post and its very attractive and the other content of your blog is also impressive keep up the good work.

    Black Friday Deals as Green Friday Upto 80% OFF

    ReplyDelete
  17. There are a great deal of things that are inclining on the planet. Pick one. Make content about a subject that is vital to you.website marketing

    ReplyDelete
  18. This is one thing that can take up a LOT of time in the day by day routine of pretty much most web advertiser. bahrain web development

    ReplyDelete
  19. Each dynamic development causes astounding imaginative electronic gadgets and propelled marketing choices that excite not simply web clients however moreover online advertisers and business visionary. Emery EPS

    ReplyDelete
  20. • Nice and good article. It is very useful for me to learn and understand easily. Thanks for sharing your valuable information and time. Please keep updating. Power Bi Online course

    ReplyDelete
  21. To further motivate more people about this in India, the major brands of this Industry have started new concepts like 'Deal Of the Day' and occasional discounts. online shopping stores in India

    ReplyDelete
  22. Are you a writer or programmer looking for jobs in the SEO industry? It you have already typed in a query into Google or Yahoo, you'll notice that there are all kinds of different SEO jobs.SEO

    ReplyDelete
  23. Fastest way to watch new movies online and free on 123Movies.in.net We have more than 65000 Movies Simply to enjoy any movies you want. Watch Online Movies

    ReplyDelete
  24. In DIGITALMARKETING: We offer link Building, Pay Per Click, Social Media Marketing, Content Marketing, Search Engine Optimization Service in Delhi & across India You can reach us: Digital Marketing Services in Delhi, Digital Marketing Company in Delhi, Digital Marketing Company in India, Digital Marketing Services in India, Smart Digital Work, Visit at
    Smart Digital Work

    ReplyDelete
  25. I am unquestionably making the most of your site. You unquestionably have some extraordinary knowledge and incredible stories.
    health care tips

    ReplyDelete
  26. If you’re looking to make a purchase but you don’t want to pay full price, then look no further than the huge array of Quebec daily deals. daily deals

    ReplyDelete
  27. hello, I am Gita from Switzerland. I m so happy to see this post in here. I really needed and fortunately, i found it in here. thank you.
    Content Marketing Services Delhi

    ReplyDelete

  28. In the event that you can take what's working and improve it, you will prevail at online dating quicker than any of alternate folks in your dating pool.http://ukonlinedatingdirectory.com

    ReplyDelete
  29. Online marketing is loads of fun and you could make companions everywhere throughout the world. Dhruv

    ReplyDelete
  30. hello, this is Tina from Tanzania. I really like your post and every time I am following your posts. please continue this it's a great job.
    Content Marketing Services Delhi

    ReplyDelete
  31. hello to all of you. it is my first time that I have a comment on your post but I really wanted to say how great you are working. I am so happy for this post from your website.
    PPC Services Company in Delhi

    ReplyDelete
  32. Expert in Social Media Optimization (SMO), Internet Marketing & Social Media Marketing (SMM) Service Provider Company in Delhi & Across India at cheap price On

    SMARTDIGITALWORK.COM, You can search us on Google: Social Media Marketing Services in Delhi, Smo Services in Delhi, Social Media Marketing Services India, Social Media

    Marketing Company India, Social Media Marketing Agency in Delhi
    Smo Services in Delhi

    ReplyDelete
  33. Expert in Social Media Optimization (SMO), Internet Marketing & Social Media Marketing (SMM) Service Provider Company in Delhi & Across India at cheap price On

    SMARTDIGITALWORK.COM, You can search us on Google: Social Media Marketing Services in Delhi, Smo Services in Delhi, Social Media Marketing Services India, Social Media

    Marketing Company India, Social Media Marketing Agency in Delhi
    Social Media Marketing Services India

    ReplyDelete
  34. Hi Dear, have you been certainly visiting this site daily, if that's the case you then will certainly get good knowledge.

    ReplyDelete
  35. Meal is a superb option for quick satellite television internet if you're inside a province wherever cable television or perhaps dietary fiber optic web isn’t available. mydealsclub.com

    ReplyDelete
  36. The way that you are out on the town with somebody doesn't mean the person in question is focused on you. his secret obsession reviews I like to consider dating to be 'testing..

    ReplyDelete