Tuesday, February 19, 2019

Developing your idea of happiness

R. Anand is a senior HR Professional with 2 decades of experience and presently is, Principal consultant and advisor – HR, HCL Technologies Ltd. and Board Member – National HRD Network. SAGE is the proud publisher of his book “Happiness at Work: Mindfulness, Analysis and Well-being”. SAGE has a fast- growing list of high-quality textbooks on political theory and political thought.  Read on to understand the science of happiness.

What sort of a life do I want to lead? 

What will make me happy? 

What do I see myself doing for years together before I pass away from this world? 

Who could be my role models?

We sometimes pose these questions to ourselves. Don’t we? 

Many of us also run away from these questions. We pretend they don’t exist. They do exist and haunt us every day. They make us feel incomplete and agitated with a nameless, formless ailment. We laugh with our friends but mostly we only pretend. We party but wonder what after this? We wonder if the uncertainty of the future that is making us unbearably anxious? Can we do something about these things? 

The science of happiness says, yes, we can do something about this unsettling situation. In fact, a rational response will help us be present more when we laugh with our friends. It will help us put our best foot forward when we plan our future careers. We will work when we have to, sleep fully when we sleep and more zestfully engage with our lives. We can experience a higher sense of mastery and simultaneously, novelty and awe.

The science of happiness draws from multiple disciplines. They draw lessons from: anthropology – a study of our social and cultural selves; psychology – the study of our psyche and its make-up; neurology – our brains, spines, the chemicals that mediate their interactions all the way to our feelings; evolutionary biology – how evolution pre-disposes us to certain modes of processing the world; behavioral economics – how we make choices and sometimes irrationally; body language – how we express, come to feel and even create mental states with our bodies and of course philosophy – what is true, beautiful, right and valuable to navigate through life.

Systematic diagnostic through analysis and helpful practices can enhance our sense of well-being. My own experience in counselling several professionals have convinced me that there is a science behind happiness. That many of us can become happier. In the space of this article and keeping my readers’ in mind, I humbly offer the following thoughts for their consideration

Are we seeking affirmation or doing our own rational experimentation?

The perspective that we have many chances, and that we can experiment our way into finding what works is a useful one to have. Gandhiji who aptly titled his autobiography as “his experiments with truth” exemplified this very mindset. The renowned professor of psychology, Tal Ben Shahar alludes to this when he explains the success and happiness of Israel. The Israeli society believes that there are many chances that one has. The family always supports the Son or Daughter who wants to experiment a different way at any stage in their life. If they fail, they can start all over again. The support can just be emotional and psychological.

Contrast this with the anxiety to get accepted by peers. This desperation dissolves any sense of our individuality. It dissociates us from ourselves. “Likes” and “comments” then take over our life and torment us. If we look back, we are sadder than happier for seeking affirmation from others. 

At this age, it is not surprising. Evolution made us extra-ordinarily sensitive to what others think, feel and express about us. From the teenage to early adulthood is when we got selected as mates. Many studies of brain responses in this age group have confirmed this extra-ordinary sensitivity. However, technology companies have smartly used this psychological hook of ours to keep us addicted!

The journey to discover who we truly are, what are our true preferences and thoughts is a journey to well-being. Just as when we act impulsively we can be indecent to others, when we suppress we can be indecent to ourselves. We need to surface and acknowledge our innermost thoughts and anxieties. The psychologist Carl Jung calls it individuation. 
When we create a buffer zone where we will be with ourselves and away from devices and networks, we heal. When we record our night time dreams in a private diary and wonder what latent thoughts maybe hidden in them, we are fast tracking our journey to well-being

Wish you reach the next orbit of well-being in 2019!

Read the SAGE Response book Happiness at Work: Mindfulness, Analysis and Well-being by R. Anand and understand how rigorous science and psychology can be applied to remain happy at work.

If you have any questions for the author, please write to us at marketing@sagepub.in.

Click here for the complete list of books which will help you in becoming top-notch professionals.

This article was originally published on University Express, www.universityex.com.

Thursday, February 14, 2019

Macroeconomics by Sreejata Banerjee & P. Nandakumar Warrier

Sreejata Banerjee teaches financial mathematics in the Master in Application of Mathematics programme at Chennai Mathematical Institute as an adjunct professor, and is visiting professor  Madras School of Economics. P. Nandakumar Warrier has been a regular visitor at the School of Business Economics, Södertörns Högskola, Stockholm after retiring from IIMK. SAGE is the proud publisher of their book “Macroeconomics”. SAGE has a fast- growing list of high-quality textbooks on Economics.  Read on to understand what is important in this volatile economic environment.

When we are in a never-ending search to identify factors that unite the diverse populations and regions of this vast land, it seems almost trivial to state that such an effort is needed also for the various approaches to the subject of macroeconomics that deals with the creation of wealth and higher living standards. Have you as a student ever wondered about the roles played by all-important entities like the Reserve Bank and the Finance Ministry? Do you as a student want to identify them, thus becoming aware of the possibility of conflicts of interests between these organizations that could even lead up to the resignation of chiefs.

A sound knowledge of macroeconomics, clear of cobwebs and illusions, is a prerequisite for leadership in today’s corporate and government world. It may be observed that when a famous CEO delivers the convocation address in an Indian Institute of Management, she/he does not talk about personnel problems or software problems in industry; she/he talks about the state of the economy, the prospects for growth, the initiatives needed from the government to facilitate growth etc.  Indeed, a number of CEOs of multinational corporations have gone on record stating that a sound knowledge of the basic theories and principles of economics has been one of the more precious contents in their armoury.

But books in this area have always tended to present the various models and approaches in a sequential manner without really making clear the applicability of these in differing economic scenarios.

Reading this book on Macroeconomics by Sreejata Banerjee & P. Nandakumar Warrier is almost like a cool burst of rain on a hot summer day. It is that refreshingly different from standard, existing macroeconomic text books which present the same array of models without clarifying any unifying element across them.

It highlights the differences and similarities between the various macroeconomic models (based on varying theoretical standpoints), also showing that these break down into one another when underlying model assumptions are changed.  We also discuss the suitability of the various models to represent different states of the macro-economy, and, importantly, distinguish between macroeconomic models applicable to developed nations and those for emerging market nations like India. Case studies in the Indian context are also another unique feature of this book.

Students are introduced to models of increasing complexity through this textbook. Not only that, a reverse process is carried on simultaneously, showing how varying certain assumptions break the complex models into a more basic model. In this way, the relationships between the various streams of economic thought and theory are specifically laid down. 

This article was originally published on University Express, www.universityex.com.

Thursday, February 07, 2019

HOW DO YOU GET WHAT YOU REALLY WANT? Is it a myth or is it possible?

I do for YOU what NASA did to get a man on the moon. I lift you up one league. And I want to leave you with a question; “Do you always feel energized and in balance?” – Anne-Mette Røsting

Anne-Mette Røsting is an intuitive visionary, philanthropist, and a changemaker. With a Masters of Business Administration degree, specializing in marketing and organizational management, she has over 15 years of experience in managing large international companies and mentoring at the Norwegian Business School. 

SAGE Publishing is the proud publisher of her book The Law of Possibilities. SAGE has a fast-growing list of high-quality books to help you ace. Read on to understand how to be an achiever.

How many times have you wanted something else than what you really got?

How many times have you talked yourself down?

Do you feel good enough?

Can you have the feeling of studies stressing you?

Are you capable of leading yourself to the results that you want in studies and life?

The answer to all of these questions is: It´s all about how you lead yourself. It is all about how you meet the world with your thoughts, feelings and actions, and I have found a hidden key to it all that I gladly share. The key has changed many peoples life and my life forever.

Life is challenging from time to time, but the biggest challenge is that there is a human crisis in the world today. We spend too little on our talents. Many people go through life without being close to their talent - and many never find it. Among these are many of our leaders today, and they once where students. I meet many people in my practice who do not have fun in life. They just stick with it. At the same time I also meet people who love what they do. It's not what they do they love, that's who they are that they really love. They are authentic - they are sensational leader stars and not leader sheep, following the footsteps of others.

Remember that knowledge is only other people’s findings. The future is wisdom, and wisdom is learning from and acting on what you believe in. Whether the result is good or bad, what do you think is the downside of this way of living? I only have one answer: The worst that can happen is that you learn and grow as a student and human.

In the beginning of 2002, I found a formula that changed my work and life. I found that a great leader is the master of manifestation, who can call on all humans to serve the greater good. When the power to co-create is used with integrity, great beauty and benefit flow to all. When the power to manifest is used only for personal gain, everyone suffers. Never forget that the world is only mirroring back to you the condition of your love and intent, so a great student or leader changes from within before they take any action. You can never lead others until you have learned to lead yourself.

What is the difference between a good and a great student or leader?
What you focus on and give your energy and attention to will become a reality, whether you want it or not. So, what do you really want as a student or a future leader?
The proven difference is emotional intelligence. And it can be learned. To learn emotional intelligence, there are valuable tools that I found are working out for everyone. It is all about reprogramming and refreshing your thinking to become a great student and get great results. When you know that what you give focus, energy, and attention becomes a reality, then the important question to ask yourself is: “How can I then grow as a student or leader from where I am in the now?”

This article was originally published on University Express, www.universityex.com.

Saturday, January 12, 2019

Millennial lens: What do they expect from their employers?

Currently, we have about 2 billion millennials in the world. Engaging this cohort for businesses, societies and nations is no more a matter of choice but rather a compulsion. Companies need to rethink their strategy when it comes to hiring and engaging millennials.

The 2016 millennial survey by Deloitte presents an alarming scenario that shows majority of the millennials or Gen Y workers are likely to change their companies by 2020. The survey also points to the fact that this lack of loyalty may be a sign of poor levels of engagement of millennial workers around the world turning out to be a huge red flag for all companies.

What would a millennial look for when choosing a company to work? What are the factors that will bear more weightage than others? If companies wants to attract millennials, then they must take into consideration what they really expect from their workplace.

Dr Debashish Sengupta, Director, Alliance School of Business Alliance University, Bangalore, India in his book “The Life of Y” writes about engaging millennials at the workplace providing insights on how businesses and organizations can redesign the strategy to build attractive workplaces that appeal to these young workers.

Read the full article here.

Order your copy of the book @ https://bit.ly/2wuKOAa

Follow us on: 


Wednesday, January 09, 2019

Why Learn about Ideologies?

Dr. Arvind Sivaramakrishnan, an Adjunct Professor and former visiting Professor in the Department of Humanities at the Indian Institute of Technology Madras, brings his academic and wider experience to bear on the need to learn and understand ideologies.

Very often, we hear people say things like these:

‘You’re a fascist.’
‘That’s a neoliberal economic policy.’
‘This is truly radical feminism.’
‘They’re a bunch of marxists.’
‘This is a postmodern novel.’
‘We’re facing a techno-managerialist takeover of a public institution.’

We hear, or read, or use, ideological terms such as ‘liberalism’, ‘feminism’, environmentalism’, and many others all the time. They are used as shorthand descriptions, or to help us reach conclusions about policies or events, or - sometimes entertainingly - as insults, and of course in many other contexts.

But what would people say if we asked them what exactly they meant, or in what way a policy is neoliberal, or precisely how a particular moral attitude is fundamentalist? What would we ourselves say if people asked us why we think a conservative response to, say, a national educational reform plan makes good sense and raises significant challenges to the plan?

There are at least two good reasons for learning about political ideologies. The first is that we can ask for - or insist on - and understand the explanations we are given, or we can show that the people using ideological labels do not know what those terms mean, or that they have seriously misunderstood the words they are using.

The second is that we would be much better placed to understand the wider forces that shape our lives, that is, to understand and question our elected representatives and our public-service officials much better about what they plan to do, about what they actually do, and about why they do things the way they do them. We would gain a deeper and clearer understanding of the answers they give us, or of where they are evading our questions, and of how and why policies succeed or fail. 

That is essential to our being citizens in any form of democracy, and in other systems it can be crucial to our very survival. In democracies, we can see how the state often recognises the importance of public accountability, in the form of laws which give the public rights to official information. Indeed, we could start to see how even those kinds of laws are different in different countries, and how the laws themselves express or embody different political ideologies; we would learn different ways of reading our world, of making sense of events, institutions, and political cultures.

Those are just some of the ways in which even reasonable knowledge of political ideologies - of the ideas they express of human nature, and of society and politics - helps us to understand our world better, and even to act with deeper knowledge of it. Indeed it says something about our current political condition that we so often use ideological terms freely but with almost no idea of what they mean.

We would, furthermore, make some startling discoveries For example, the neoliberal thinker Friedrich von Hayek, who argued all his life against state planning and state intervention in the economy, favoured a public welfare safety net - which, by implication, would expand as an economy expands. We might also wonder what Hayek would have said about the fact that major governments committed to neoliberalism poured something like $3 trillion into rescuing private banks whose own actions had caused the 2007-9 global financial crash. As for Karl Marx, it is not widely recognised that he hated violence and walked out of organisations which advocated violence. We would find that many extreme fundamentalist sects which loathe everything about modern society are also very skilled in using the internet, advertising and PR techniques, and high-tech weaponry to spread and enforce their messages to great, even global, effect - and that they could not do without the latest technologies. 

If you want to read a clear, direct, and accessible textbook which aims to aid the reader to identify and evaluate the assumptions underlying a wide range of public matters read the SAGE textbook Introduction to Political Ideologies by Arvind Sivaramakrishnan.

If you have any questions for the author, please write to us at marketing@sagepub.in.

Click here for the complete list of textbooks on Political theory and thought.

This article was originally published on University Express, www.universityex.com on December 29, 2018.

Follow us on: 


Tuesday, January 08, 2019

Human factor from womb to tomb

If your dream job is to play a role in creating a positive workplace culture and engage in personnel development, gaining the right qualifications and professional accreditation is essential. At the heart of every successful business lies the human resources team which drives all aspects of staff management. Human Resource Management (HRM) has emerged as a potential green area attracting attention of people worldwide from all corners, including industries, education, banking, hospitals, tourism, etc. It is so because human factor is the only active factor of production while other factors of production are passive and are made active only by human factor whether visibly or invisibly. It is here that HRM comes into vogue as it takes care of human factor from womb to tomb i.e. right from procurement to retirement and even thereafter. It is therefore natural that in order to attract, maintain and retain the desired talent, every organization is keen to have the best possible human resource management.

SAGE Publishing has a fast growing list of high-quality textbooks on Human Resources written by industry and subject experts. Dr. R.C. Sharma, Founder Vice-Chancellor, Amity University Haryana (AUH), who is presently Professor Emeritus, Amity Business School introduces you to HRM and also enlightens on a relatively new, yet popular concept of Employee value proposition (EVP) through this article. It is not only the employees that gain from EVP by way of attracting and retaining the desired talent but also the prospective employees. EVP facilitates them to make a decision whether they should join an organization or not.

However, attracting and retaining the desired talent is not a simple task. It involves a lot of things but, of late, the concept of employee value proposition, (EVP) is gaining momentum. EVP is a set of associations and offerings provided by an organization in return for the skills, capabilities and experience an employee brings to the organization. EVP is, thus, the value that employees get in return for working at their organizations.

Every organization should, therefore, build unique brands of themselves in the eyes of their prospective employees to attract them. This essentially implies developing a statement of ‘why the total work experience at their organizations is superior to that at other organisations. The value proposition, therefore, should outline the unique employee policies, programmes, rewards and benefit programmes that prove an organisation’s commitment to people. It should define to a prospective employee’s ‘why should I join this organization?’ Not only this, EVP should be well communicated in all hiring efforts of the organization. As such it may be duly reflected on the company’s website, job advertisements and letters extending employment opportunities.

Building EVP

While thinking about creating an employer band, we first think about how it looks. Hence, we focus on a logo or the type of font to use as this is what our prospective employees see first. However, simply having an attractive face may not suffice. It should be lively as well as having its own personality. It is here, that EVP comes into picture because the EVP is how life can be put into your employer band. In order to develop a meaningful value proposition, the six steps to be taken involve dig, listen, analyse, decide, build and codify. EVP provides a fairly good idea about the organization concerned - its philosophy and HR policies, employer’s concern for its employees, facilities available for personal growth, benefits, both financial and non-financial, available to the employees, and finally the future of the employees at the organization.

To know more about the aforesaid six steps, read Human Resource Management: Theory and Practice by R.C. Sharma and Nipun Sharma published by SAGE India.
If you have any questions for the author, please write to us at marketing@sagepub.in.

Click here for the complete list of textbooks on Human Resource Management.

* Author Credits:  R C Sharma
This article was originally published on University Express, www.universityex.com on December 27, 2018.

Follow us on:  


Tuesday, November 06, 2018

The Power of Diversity and Inclusion at Workplace

SAGE publications in association with AVTAR group is thrilled to announce the launch of one-of-its kind book “The 99 Day Diversity Challenge by the award-winning social entrepreneur Dr Saundarya Rajesh”. The book is designed to develop an inclusion and diversity mindset in any organization or even individual within the proverbial 99 days.
In an engaging, gentle, often light-hearted way, Dr Saundarya Rajesh demystifies this vast subject of Diversity & Inclusion (D&I) for the business leader, the diversity enthusiast and even the young professional who is curious about this topic.  Over a set of 99 stories, anecdotes and thought blogs, this book sequentially uncovers what inclusion and diversity means and how this can be absorbed by just about everyone.
Dr Saundarya through her work in this area for several years is best-placed to author a book on this topic as it answers a very pertinent question-- Is a Unified Culture Possible in a Diverse Workplace?  “Yes” says the author and in her admirable style reiterates that she ‘fervently believe that the ability to survive in a world of diversity and espousing inclusion will be among the most sought-after skills right after the 3 R’s (the proverbial Reading, wRiting and aRithmetic). Managing people of different generations, leading a gender-diverse team, working. out deals with a client at the other end of the globe, sending your kid off to a country you have only seen on Travel & Living—all of these and more are what we call ‘the business case for Diversity & Inclusion (D&I)’. D&I is here to stay, especially in a world where ‘humanizing behaviour’ will be the key competitive differentiator when mundane tasks are overtaken by machines

The book is being released on 24th October at the conference organized by AVTAR group to honour Working Mother and AVTAR 100 Best Companies for Women in India for 2018 

Order you copy @ https://bit.ly/2NahBqn
Follow us on:  


Thursday, October 25, 2018

Who speaks for whom? A peek into our new release: Gendering Caste

Systematically organized and exhaustively researched, Gendering Caste: Through a Feminist Lens is a well-rounded discussion on divergent feminist interests. It moves from a common bond of oppression that women face universally towards a more diversified form of oppression and struggle that delineates gender inequality intersected by caste.

Maithreyi Krishnaraj, series editor states that “Patriarchy in India, Uma explains, is in the plural (and the word is used as an adjective), not a monolithic unchanging system”. In the wake of the recent feminist wave that advocates an examination of inequality in terms of multiple vectors, Chakravarti’s work is an excellent study into how caste violence influences, disintegrates and attacks women in particular. One of the most interesting chapters from the book, “Caste and Gender in Contemporary India” discusses women’s complicity in the caste politics and this is by far the most brutally honest rendition on internalization of both patriarchy as well as the caste system. This chapter highlights as to how gender and caste are inextricably linked, thus reproducing the structure of oppression many folds.

The book also explicitly derives that caste is responsible for dividing women and erasing the possibility of a sisterhood amongst women. Uma Chakravarti traces this argument and takes it forward through an organized research on different levels. The ideological and material hold of patriarchy is investigated to determine not just gender inequality or subsequent oppression but it also put forth a dark reality of two kinds of oppression mechanisms correlated and interdependent. Specific and worse forms of oppression experienced by Dalit women are informed in this work.

The series editor introduces the ideas that Chakravarti has discussed in this extensive work and pauses at few questions in her Foreword. She states that symbols of caste are laden with meanings of hierarchy and to discard these symbols would scoop out a major portion of Hindu religion and its manifestation. “These are things to ponder on”, she says.

Read more if you are interested in this inextricably twisted dynamics of Gender and caste, order your copy of the book @ https://bit.ly/2P3Rn9k 

Follow us on:  



Friday, August 31, 2018

Why do Sales People Lie?

There are those who say that no one in the world goes without taking recourse to lies – white lies, minor lies, major lies and outright con jobs. Yet not all professions carry the burden of being generally untruthful. There may be other professions that might give a run for the money on the sweepstakes of being the most deceitful. A more recent study of the lies even stated that on an average people tell 1.65 lies per day.

The concern is not with them but just the salespeople. Why do they lie?

The nature of the sales chain of command has always been very military. There is an attitude that each day is a battle day for them. The market is the war zone and every day is one of combat. Most sales managers assume the role of the drill sergeant. Orders are bark out and the battalion assumes compliance. There is only one difference that sales team are unlike army troupes that march into every campaign together and fight as one unit.

Across the various surveys done with sales professionals, it appeared that the base of all lying is the reluctance to face up the possibility of failure. It seems to be the most common motivation to lie is FEAR. Sales professional must keep in mind if the business objective is to instill ethics and integrity in your business driven organization, do not fret over fear and lies. Moreover, substantially try to increase business and stakeholder risks, and they must be carefully managed. The book tries to answer both aspects of ethical and unethical practices pursued by the sales professionals in the market.

Below quote may be a predicament for salespeople but rightly stated by P. T. Barnum, one of the greatest salespeople who ever lived, was adamantly against fraudulent selling, but he recognized the subtle nuances about honesty and lying: “An honest man who arrests public attention will be called a “humbug,” but he is not a swindler or an impostor. If, however, after attracting crowds of customers by his unique displays, a man foolishly fails to give them a full equivalent for their money, they never patronize him a second time, but they very properly denounce him as a swindler, a cheat, an impostor; they do not, however, call him a ‘humbug.’ He fails, not because he advertises his wares in an [outrageous] manner, but because, after attracting crowds of patrons, he stupidly and wickedly cheats them.”

From a chapter in the book, Sales People Don’t Lie by Roshan L. Joseph. Get your copy today @ https://bit.ly/2HXXmJ5

Follow us on: 


Wednesday, August 29, 2018

Challenges of marketing a taboo product in an emerging market that is also culturally conservative

On an early December morning in 2014, Mr Shabih Haider, Director of Biogenics, sipped his coffee as he stared absentmindedly out of his office window and looked at the traffic on the main Shahrah-e-Faisal road in Karachi. His forehead creased with concern as he thought about Hamdam, Biogenics’ contraceptive (condom) brand. He looked at the reports which reflected a falling sales trend over the past ten quarters as well as falling profitability figures. The reports made him uneasy. Ever since they had launched Hamdam, the sales were far from satisfactory. The entire Hamdam team had been concentrating their efforts on the branded contraceptive to drive up the sales, but the response had been less than desired.
The problems that Hamdam was facing were not easy to overcome. The general consumer perception towards the contraceptive market was not very accepting and the social rejections had made marketing for such brands a challenging task. Nonetheless, Pakistan still offered vast potential that was too significant to be ignored. 
Now is the time to develop the market, create awareness and find some effective solutions to communicate with the consumers,’ the diligent director thought to himself. Shabih Haider was not a man to give up easily. He believed in taking everything head-on as the key to dealing with challenging and formidable tasks. What lay ahead of him was a society which perceived the issue of family planning and use of contraceptives as a taboo topic and considered discussions regarding them as indecent and scandalous. In fact, anything related to sex was seen as unvirtuous in the society. Mr Shabih Haider, thus, was faced with the formidable task of establishing his condom brand Hamdam in the conservative Pakistani society.

Register now to read full case study on Marketing a Taboo Product and to know how Mr. Shabih Haider tackled the consumer mindset in Pakistan.

Friday, August 24, 2018

Celebrity Endorsements and Donations: How does it impact Philanthropic Giving?

There is something remarkable to be said about the overall impact celebrities have on the increase in donations for nonprofits. In fact, there has been significant growth in philanthropic giving in recent years. Indiana University’s The Philanthropy Outlook 2017 & 2018 reports a steady rise in philanthropic giving by individuals that is anticipated to follow an upward trajectory in foreseeable future. The reason for this incredible growth is because of a younger, more socially aware audience. 
To get a deeper look into the root cause, it is empirical to study the advertising message that is put out by marketers. A notable feature of nonprofit marketing is celebrity endorsement of their appeals for donations and celebrities acting as a “brand ambassador,” for the charitable cause. Organizations that have successfully used celebrity endorsers include well-recognized charities, such as Make-A-Wish and Silver Lining Foundation in service of children that need medical care. 

This article from Business Perspectives and Research investigates the effects of celebrity endorsers on donations and views of non-profits. The research in this articles focuses on two nonprofits that had two different and distinct agendas. Findings of the research indicate that ads that evoke positive emotions are more likely to convert to donations. Demographic characteristics, such as age, gender, and income also very important factors that affect donations. In some cases, it can also be seen that the nonprofit’s cause and advertising message were powerful enough to override the impact of the celebrity. 
These findings of this research can help marketers style their ads to evoke certain emotions, by using celebrity endorsers that will help them increase donations. Furthermore, understanding what drives donors will help nonprofits tailor marketing strategies. It is expected that by targeting their donor base effectively, non-profits will then witness an increase in donations.

Register now to read this article from the journal 'Business Perspectives and Research'

Monday, July 30, 2018

Have you talked to your child about sexual abuse?

Does your child know the difference between a ‘bad touch’ and a ‘good touch’? Did you bother to talk about this with your kid? If you understand how a child feels when sexually abused, you will also understand why is it important to be open to sharing and teaching our children about child sexual abuse.
According to Ministry of Women and Child Development survey, 53.2% of children in India are sexually abused. When we speak about child abuse, it is imperative to discuss certain form of abuses and exploitation of children. According to National Society for the Prevention of Cruelty to Children (NSPCC), England, there can be two different types of sexual abuse to children, namely contact abuse which includes penetrative sexual abuse and unwanted sexual touching. The second is no-contact abuse which includes encouraging children to see or hear sexual acts, online abuse, porn images and so on.
In most cases, children are not even aware they are being sexually abused. Unless the parents are aware about the psychological as well as physical effect of ‘bad touch’ on the children, the latter may continue to suffer and may grow up as extremely complicated teenagers who may either be violent in nature or may suffer from withdrawal symptoms.

In many instances, it is seen that when a child complains about a particular uncomfortable incidence that has happened with him/her, elders or caregivers refuse to take it seriously. Thus, it becomes a mandate that parents and teachers should impart this knowledge to the kids. They should be taught that a touch that makes them feel uncomfortable is a bad touch and should be reported immediately.
A recent publication by SAGE, ChildSexual Abuse and Protection Laws in India studies the nature of sexual offences theories that explain why they occur, and the laws for regulating the same. It discusses It discusses the role of the judiciary and the criminal justice machinery in preventing abuse and cyber sexual crimes targeting children. This book studies the existing legal procedural provisions, regulations with case laws, several new mechanisms to deal with juvenile delinquency, rehabilitation of juvenile offenders, various jurisprudential understandings and judicial analysis of the issue.

To know more about sexual abuse of children in India and the gaps in current preventive measures, order your copy of the book today at an exclusive 20% discount. 
Write to us at marketing@sagepub.in with code SM20.

Wednesday, July 25, 2018

An freedom fighter's account of the exploitation of India by the East India Company under the guise of “development”

 Abraham Lincoln once remarked that “There is no nation good enough to govern another”. The rule of one country over another is basically and therefore, essentially, unnatural. That is why all such empires crumbled after a time. The British rule in India, counting from the Battle of Plassey (1757), lasted 190 years and it clearly demonstrated the correctness of these memorable words of Abraham Lincoln.

English domination over India facilitated the most unscrupulous exploitation of India, its people and its resources. In other words, it led to the short-lived prosperity of England at the cost of the poverty and misery of the Indian people.
A recent publication by SAGE British Rule in India details how the British acquired territories by sly and dishonourable treaties and how their rule led to extremely large-scale economic exploitation. It painstakingly traces the history of the deliberate destruction of Indian industry and the plundering that went on under the guise of development. This book by Pandit Sunderlal, an eminent Gandhian and freedom fighter covers the period from 1805 (Second Maratha War), a turning point for the East India Company, to 1858, when the East India Company had to cede control to the British Crown.  

East India Company evolved and adopted several methods for the exploitation of India’s resources in the interests of England. Some of them were the Railways that were constructed and run by the money collected from Indians in various ways. The Railways were intended and used chiefly for cheap and quick transport of wheat, cotton, and other raw materials to the ports of embarkation for being shipped to England, and for similarly transporting the goods made in and exported from England to every nook and corner of India. The benefit to India, if any, was only a by-product of the railways. Another methods of exploitation was the Cultivation of Cotton. Berar, Sindh and the Punjab were annexed primarily because those regions were famed for growing cotton. There were several other approaches such as all Special Privileges and all responsible posts were limited to English only.

The book is in sharp contrast to narratives by British historians, who stressed that India was in a state of arrested development before the British arrived. The book clearly explicates that British had no purpose other than the draining of the India’s wealth to England. To sum up, the rule of one country over another cannot but be, in the very nature of things, detrimental to the best interests of any third country, although the worst sufferer is always the country under the foreigner’s heel.

Pre-order your copy on Amazon today!