The book that the British banned is out now - How India lost her Freedom by Pandit Sunderlal

Customer Value Management—a sequential process of creating, quantifying, and capturing value

The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit

Talent crunch, the shortage of skilled employees and their retention - major issue faced by the organizations today!

Are organizations ready for this burgeoning new generation that is entering the workforce in large numbers? Do they have strategies to engage them?