“I have been a Research Analyst for 10 years, but after this training, I
feel that I’ve been doing it all wrong!”, said one of my Training
participants recently.
The key reason we are not able to communicate effectively
with data is that we don’t have a clear understanding of the ‘message’ we
want to provide to the audience. We get stuck in numbers, facts, and lose sight
of the insights that these numbers lead to. More often, we have a tendency to
present the data and insights that we think are interesting without once
considering what the audience might want or need.
Charts and Words are just tools that help us convey our
thoughts. The star of the show here is our ‘thoughts’, but often we get bogged
down and overemphasize on the usage of these tools rather than focusing on
‘what we wish to convey’ with these tools.
When people hear the term Data Storytelling the first thing
they think about is complex and fancy charts and then their focus shifts on
learning how to use the tools that help them create these. Unfortunately, it is
often forgotten that no matter how complex or advance a tool might appear, it
still needs ‘your direction’.
When talking about Data Storytelling, first comes the
Storyteller – their take on the story and then the tools come into the picture. The
emphasis should be on creating an impactful story – which depends on the
Storyteller’s ability to think, analyze and then connect relevant insights to present
clear conclusions and messages. When the story is well-formed in the
storyteller’s mind, even the most basic of charts and writing can make the
message impactful.
When creating reports or presentations one should remember
that the star of the show is not the complexity of the charts, but it is in
fact the simplicity with which the Story – the message, is communicated to the
audience.
The Power of Data Storytelling strongly emphasizes on the
need to build the story before crafting it and introduces new tools to make
this story building exercise simple and effective.
*Credits: Sejal Vora, author of The Power of Data Storytelling
Do you want to ace the art of Data Storytelling?
Click here to buy the book
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