-From Asia Pacific Media Educator
Students in the
journalism programme are now required to take basic and advanced courses on new
media journalism, production, and design. These courses are designed to develop
the pupils’ competence to produce high-quality journalism in a new media environment,
and to help them understand some of the critical issues facing journalists
today and in the future.
the implications and use of experimental new media technologies for journalism,
the nature of news content, and the evolving structure of news organizations to
include news and content dissemination. The universities, both government and
private, in India have adopted new media to fulfil this requisition, and yet
there is more to be achieved, as its application in the day-to-day
teaching-learning process still has loopholes.
This study is about
private and public (government) journalism schools in India and focuses on
their willingness to adopt the requisite skillset and display adaptability
towards using new media.
The shift from
distribution to circulation signals a movement towards a more participatory
model of culture, one which sees the public not as simply consumers of
pre-constructed messages but as people who are shaping, sharing, reframing, and
remixing media content in ways that might not have been previously
Primary data was
collected via an interview. Secondary data was gathered from existing curricula
from government and private journalism institutes. This article contains a
detailed analysis of the interviews conducted with respondents, while secondary
data has only been used to enhance the researcher’s understanding in
establishing grounds for primary data collection for purposes of brevity.
There is a need for
the educator to adapt to the need of the digital native student, experiment
with new media tools to develop their ICT skills, bring forth a discourse on
the apt use of the medium and help pupils put it into practice. The students
are certainly digital natives, yet they would need a direction to engage
productively with the mammoth content available on the Internet, and to utilize
new media tools in a manner that is a valuable addition to their education and
understanding the application of the tools will the administrators/educators be
able to help students learn these tools too. It is difficult to understand the
complexities involved in the use of new media. However, that does not mean that
one should not make use of them to access information.
academia’s use of new media tools in administrative tasks, curriculum
enhancement, pedagogy, evaluation, and feedback will, in turn, bring about a
drastic change in the media industry, as the prospective journalists will be
adept in the use of new media, hence changing the entire discourse on media and
communication theories concerning new media practices.