Exploring Retailers’ Behavioural Intentions Towards Using M-payment: Extending UTAUT with Perceived Risk and Trust
With the rapid development in communications and information technology, m-payments may provide the first widely accepted cashless transaction, thus offering tremendous value to multiple stakeholders such as consumers, retailers, mobile service providers and financial institutions. Nevertheless, the network externalities that can be created between and within the various sides are crucial for the success of a platform and increasing adopters of m-payment.
Retailers have been addressed as the crucial players influencing the diffusion of m-payment (Pisani & Moormann, 2018). Lee et al. (2019) have argued that when retailers are more accessible via an m-payment service, consumers’ use of m-payment will increase, and they will value the service more. That is to say, if retailers reject m-payments, it may lead to the demise of m-payment growth in the real economy. However, various studies have identified barriers to retailers’ behavioural intention to use (BIU) m-payment, such as a lack of trust and increased risk perceived in m-payment transactions.
This study is important as it would add to the existing literature by (i) trying to identify external factors that influence the retailers’ BIU m-payment; (ii) extending theoretical comprehension of the retailers’ BIU m-payment; (iii) offering empirical evidence of the trust and PR impacts on retailers’ BIU m-payment; (iv) proving that does age, gender and educational qualification moderating the influence of the latent constructs on BIU; and (v) providing insight for the Egyptian government and stakeholders and help to illuminate essential drivers for retailers’ BIU m-payment they may use it to decide on future m-payment guidelines and strategies.